This Week’s Focus: Next-Gen Meat Innovations

TOP 10 Meat Production Innovations for this 2024

Pay attention! because it’s expected for the Meat Industry to showcase these Top 10 innovations:

• Ready-to-Eat Meats

  This trend reflects the changing lifestyle and consumer preferences. They are designed for easy of consumption and sold as room-temperature, shelf-stable, or refrigerated/frozen items that required minimal preparation.

• Plant- Based Meat

  Despite slowdown in the plant-based meat sector, innovation continues with a focus on taste, texture and cost-efficiency.

• Lab-Grown Meat

  This is a significant trend, with ongoing legislative efforts and debates surrounding its safety and impact on traditional meat industry.

• Sustainable Meat Production

   McKinsey study forecasts that the cultivated meat which is still in its infancy, will be worth 25B USD by 20230. The cultivated meat is an innovative approach to sustainable protein production through cellular agriculture that addresses conventional challenges in actual meat production.

• Fermented Meats analogs

  This is blending “mushroom-based” ingredients, such as mycelium, to create plant based alternatives that imitate the taste of texture of traditional meat.

• Artificial Intelligence (AI)

  AI and ML (Machine Learning) are being used to improve meat production, supply chain traceability, automation, and robotics.

• High-Pressure Processing

  This technology is being used to extend the shelf-life of meat products while preserving their nutritional value and flavor.

• 3D printing

  The application of 3D printing contributes to reduce the waste and improve efficiency.

• Blockchain Technology

  It’s used to improve supply chain traceability and transparency across the supply chain.

• Customization

  This is a trends in several industries, and packaging in no exception.

These trends in the meat sector are expected to revolutionize the meat industry as we never seen before; ensuring excellent quality, sustainability, and resource efficiency.

On the other side, the increasing popularity of meat replacements and culture meat could lead to a decline in demand for conventional meat products and cuts. If these alternatives gain traction among consumers, we will be looking into a reduce of actual meat consumption.

Frozen Meat: Still a Consumer favorite!

The truth is that frozen meat products offer 5 high-quality solutions to consumer concerns, driving their ongoing popularity and upward trend.

1. Time-saving meal options

2. Easy cooking

3. Diverse choices

4. Preserved nutritional value

5. Catering to personalized nutrition needs

This is how producers benefit from it.

1. Easy storage and transport

2. Extended shelf life with less microbial risk

3. Use of popular food chains for more convenience

4. International frozen meat trade is increasing

5. More investment in technology, machines and cold chain infrastructure for storage

6. Canned meat is gaining tractions among consumers due to their affordability and convenience but still ongoing efforts since it is seems as less nutritious than other categories.

I recommend watching the video from CNA Insider titled "Frozen vs. Chilled Pork: Which One Is Better?" There are many misconceptions surrounding frozen meat, and it is time to address these and recognize that frozen meat could be a superior option for several reasons.

Strategy: How different are the Asia-Pacific (APAC) meat consumers from the Westerns meat consumers? 

The variation in meat consumption trends between the APAC and Western regions is shaped by diverse cultural, economic, and environmental influences that affect consumer behavior and market dynamics.

Consideration of key differences is crucial for developing Go-to-Market (GTM) and marketing strategies tailored to effectively engage consumers in each region..

• In Asia-Pacific pork is the most consumed meat, while beef is less popular. Beef is more popular in Western countries.

• Consumers in Asia-Pacific are very interested in convenient food options given their hectic life-style, while Western consumers prioritize taste and quality.

• In the APAC region, consumers prioritize health and food safety, with low-cholesterol and food scandal concerns guiding meat purchases. Conversely, in the West, animal welfare and sustainability are key factors influencing meat buying decisions.

• APAC growth for meat alternatives is growing because they do have concerns about healthy diet options. Demand for plant-based meat, dairy, and eggs has surged remarkably in the APAC region, indicating a shift towards alternative protein sources among consumers. This trend is less evident in Western markets.

Did you know…?🔍

Denmark is the only country in Europe with the highest pig-per-person ratio.

215 pigs for every 100 residents.

As 2021, the current census in Denmark is 5.8Million people, while pig production in the country reached 13.15million pigs. Meaning that Denmark produced annually more than 2 pigs per habitant.

Denmark excels in pig production efficiency, notable for superior animal welfare and environmental management. The shift to larger, specialized farms has boosted cost efficiency, making Denmark Europe's leading exporter of piglets. About 90% of its pig production is exported globally to over 120 markets.

Source

One last thing…

If you are aiming to strengthen your business foothold in the APAC Market in this areas:

• Market Expansion and helping with client Acquisition

• New Market Fit with product/specification development

• Sales Growth and Price Optimization with Market Intel

• Sales Training and objection ideation to gain new clients

There are 3 ways that Meat Trading Hub (MTH) can help you:

✅Market Advisory 1:1

✅Collaborative Partnership

✅On-line and off-line Training sessions to elevate export/sales team

Schedule a discovery call and let’s explore opportunities together!

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